Study: Understanding French B2B Buyers’ New Shopping Habits in 2022

Study: Understanding French B2B Buyers’ New Shopping Habits in 2022

17/05/2022

Industry

Following the unprecedented disruption in the fashion industry, LE NEW BLACK, pioneer of wholesale digitisation, sheds light with this first study on the French market by giving the floor to buyers from 3 distribution channels: department stores, independent stores and multi-brand shop networks in order to understand tomorrow’s challenges. This report highlights the 3 main French buyer profiles and their new expectations and is to be followed by the analyses of other markets.

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