SS21 digital fashion weeks: what is at stake for the fashion industry?

SS21 digital fashion weeks: what is at stake for the fashion industry?



Spring-Summer 2021 season is the kick-off for innovative propositions that compensate for the cancellation of physical fashion weeks, a deep transformation whose LE NEW BLACK is proud to take part as a Fédération de la Haute Couture et de la Mode exclusive partner and as an industry observer. How do these new tools will change brands, retailers and press habits? LE NEW BLACK gives an overview of the digital initiatives to follow:

Paris Digital Couture Week - 6th to 8th of July

The Fédération de la Haute Couture et de la Mode has built a pool of digital partners and created a dedicated platform for the Haute Couture #HauteCoutureOnline. Fall-Winter 2020/21 collections of participating Houses will be revealed in creative videos from July 6th to July 8th, as well as online events and a digital magazine in collaboration with the Institut Français de la Mode. The digital platform is publicly accessible while including spaces reserved for professional. Events will be broadcasted on the Fédération social media, Paris Fashion TV channel (Canal+), The New York Time website, Radio Nova and some Parisian museums such as the Louvre Museum.

Our prestigious clients Maison Rabih Kayrouz, Azzaro, Alexandre Vauthier and Viktor&Rolf will present their collections on Monday, July 6th at 4:30 pm and Wednesday, July 8th at 4 pm on the Fédération website.

Paris Men's Fashion Week - 9th to 13th of July

The Spring-Summer 2021 Menswear Paris Fashion Week® goes online on the Fédération de la Haute Couture et de la Mode website. Fashion shows, events and creative contents from participating Houses including our clients EtudesLouis Gabriel NouchiErnest W. BakerCool TMAmiriBotterMaison Mihara YasuhiroCasablancaKolor, Sankuanz and Phipps will be accessible on the online platform.

LE NEW BLACK is proud to be Sphere - Paris Fashion Week® showroom partner, dedicated to support emerging brands including Boramy Viguier, Blue Marble, EgonLab, Germanier and Mansour Martin. These designers will present their new collections on dedicated virtual showrooms on LE NEW BLACK, starting from July, 9th.

Milan Fashion Week - 14th to 17th of July

At the initiative of the National Chamber of Italian Fashion, brands registered at the official calendar will present their new women pre-collections and men collections with videos, online showrooms that come with interviews on sustainability, innovation and diversity in the fashion industry. The platform created in partnership with Accenture and Microsoft will be accessible also on the National Chamber social media and Youtube. Brands like Etro and Dolce & Gabbana are the exception with physical fashion shows at the Four Seasons Hotel and the Humanitas University in Milan, on July 15th.

Copenhagen Fashion Week - 9th to 12th of August

Thirty-two brands will be presenting their collections at Copenhagen Fashion Week with hybrid formats: brands like Rains and Soulland choose "phygital" format (ie. digital and physical) when Malene Birger, Stine Goya or Baum and Pferdgarten will be 100% digital. Copenhagen Fashion Week also offers digital fashion shows, pre-recorded videos and virtual showrooms in partnership with NuOrder, as well as physical events at CPHFW Hub and live interviews broadcasted online.

London Fashion Week launched the digital season in June 2020, with films and brand profiles accessible online on to present seasonless and genderless collections, and virtual showrooms in partnership with Joor at the instigation of the British Fashion Council.

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