FW21 United Fashion Festival

February 2021


As the project’s lead partner, MAD is ending the four-year journey around Europe by celebrating the fashion industry’s conscious shift with the UNITED FASHION FESTIVAL, held in the MAD building from April 1 to May 30, 2021. It imagines and initiates a different future for fashion in which both industry and consumers are hungry for less and better. Through the recent and archived work of 40 designers, artists and researchers with diverse experiences and backgrounds, the festival is presenting:

— the exhibition entitled “United Fashion – Hungry for less? Hungry for better?”.
— an international design studio’s research and creative work leading to the sustainable collection “DailyMenu”.
— a serie of talks and workshops on the power of fashion to delight and to confront with the understanding of wearing clothes.


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