Founded in 2024, auræme has quickly emerged as a new voice to watch in women’s ready-to-wear. With two markets already open — France and the Netherlands — and 95% of its collections made from natural fabrics, the brand is charting an ambitious course. Its monochrome aesthetic, both pared-back and sophisticated, resonates with clients seeking timelessness and appeals to wholesale partners looking for long-term collaborations. With international expansion in sight — Germany, Belgium, and the UK — auræme is weaving its DNA into a global strategy.
We spoke with the brand’s CEO and co-founder, Aurélia Zerbib, to explore the vision that guides her collections and the priorities shaping the road ahead.

What inspired the creation of auræme?

We wanted to design contemporary clothing that is harmonious and demanding in its construction. Our style is rooted in simplicity and comfort, with a refined approach to monochrome. Each piece is created to integrate naturally into a wardrobe, offering silhouettes for every moment of life. Our collections are meant to instil confidence by highlighting the purity of lines and the quality of materials.

What are your main sources of inspiration?

At auræme, time is our guiding principle. We refuse to limit ourselves to a specific age group or predefined seasons. Our goal is to offer women timeless clothing they can bring into their wardrobe and wear all year round. The brand name reflects this vision: it refers both to time and to aura, that invisible field each of us carries. We hope every piece allows our clients to feel the intensity of their own aura.

What values define the brand’s DNA?

Commitment to excellence, simplicity, and durability. Our pieces are crafted from carefully selected natural fabrics, with clean lines and precise cuts. The aim is to create essentials designed to stand the test of time.

What principles guide the creation of your collections?

All our collections are entirely drawn by a stylist, who designs each piece with technical precision. We want our clothes to be unique, and for every woman who wears them to feel unique in turn.

Can you tell us about your latest collection?

Our latest collection, SS26: temps suspendu, reflects our desire to go beyond the traditional calendar. It explores the idea of a timeless wardrobe, designed to accompany every moment of life.

Who is the auræme woman?

She is a woman who seeks balance between comfort and style. She values simplicity and the beauty of materials, and she wants pieces that give her confidence every day.

How do you select your fabrics and partners?

Today, 95% of the collection is made from natural fabrics. We attach great importance to the quality of our partnerships, as they are key to ensuring the integrity of our creations.

Where is the brand already present, and what are your next goals?

We are currently distributed in France and the Netherlands. Our immediate priorities are Germany, Belgium, and the UK. International development is an essential step for auræme.

What projects would you like to pursue in the future?

We are aiming to develop a lifestyle offering, to extend the auræme universe beyond clothing.

What does success mean to you today — and how has that definition evolved since the creation of the brand?

For us, the definition of success has evolved a lot since auræme’s creation. At first, it was mainly about sales — essential, of course, to keep the brand alive. Today, it goes far beyond that: it’s measured in the quality of the relationships we build with our partners, the positive feedback from our community, and the consistency of our universe. What matters most is seeing our vision understood, shared, and recognised — just as much as achieving our commercial goals.

To learn more about the brand, visit https://www.auraeme.com/ or request access to the brand's wholesale portal at https://www.lenewblack.com/auraeme/wholesale/.