Considered as the most important sales event for the menswear sales season, Pitti Uomo 90 starts on 14th of July while gathering more that 1000 brands under one roof.

More interactive than ever, this year Pitti Uomo starts with an international event today entitled « Plazzo Pitti: Lights and Sounds ». Also, an event with Raf Simons will take place on the 16th where the greatest innovators in contemporary fashion will be celebrated.

Being a part of this exclusive activity is a great deal for brands. This is why we are proud to announce the Le New Black brands that are participating to Pitti Uomo this year.

Laurence Airline

Laurence Airline is a menswear label and conscious project based between Abidjan and Paris. LaurenceAirline brings together a path between cultures drawing contemporary timeless basic silhouettes with deep African roots.

Maison Labiche

Close to its customers and attentive to their needs, the brand is currently preparing prestigious collaborations, surprising new pieces, and a wider wardrobe, even more universal.

Ly Adams

Ly Adams is a French prêt-a-porter label launched by SEVERINE in 2013. The brand focuses on strong tailoring, exceptional materials, and timeless urban style.