Trending on Le New Black
The latest news from the B2B fashion industry
Interview: Satisfy and The Evolution of Activewear
Activewear has become the international name for the sportswear market, while fashion has started leaking into gyms and sports intriguing the fashion industry seeking the right wording, the good brands, and the good positioning. At this stage, Nordstrom has its activewear corner, Saks 5th Avenue in New York launches its own floor called “The Wellness”, while online leaders such as Matches or Asos have sections devoted to this relatively new, up and coming market.