PLATFORMX

PLATFORMX

Ours was a Nirvana shirt. Or was it Aerosmith? The first band shirt we ever bought. Back then, that’s all there was to it. Shirts with a name on it and a list of concert dates. But in the last couple of years merchandising has moved beyond the idea of band shirts being sold at music venues. Even though the term is still being used to describe memorabilia produced for artists and bands to promote live shows and album releases, the concept of merch has broadened its scope. It has moved into the realm of both high-end and fast-moving fashion. We believe that...