2009. Le New Black was born of the encounter between Vidya Narine and Bernard Coulombel. Vidya is a graduate of the École du Louvre and passionate about modern design, while Bernard is an autodidact of tech and the founder of a web agency. Anticipating major transformations in the fashion industry, the disruption of seasonal sales cycles, and the emergence of e-commerce, their ambition was to simplify sales management for brands. The platform they created, LE NEW BLACK, promotes their DNA, allowing brands to show and sell their collections, and responding to the new demands of professional buyers. 2021. Twelve years later, the original vision evolved. LE NEW BLACK strengthened its offer with the development of private showrooms; the integration with other digital systems like ERP; and a new focus on user experience. The platform also opened itself up to other sectors, like ready-to-wear for kids, jewelry and lingerie. A true digital showcase, LE NEW BLACK allows emerging designers, big luxury groups or international multi-label agencies to develop powerful sales oversight and sharp B2B communications thanks to its unique expertise and suite of innovative tools.