About Us

Main Story is a UK conceived brand for children aged 2-13 years. We produce clothes for the creative, imaginative, playful world of children. We believe in the importance of the arts, principles of good design and responsible clothing. Our collections draw on inspiration from the world of art & design. Each piece is designed to be comfortable, and provide ease of movement, using only soft natural organic fabrications. Pieces that we hope you will pass on to be worn some more after they no longer fit. Main Story - because ‘they‘ are ‘the’ Main Story. Company...