About Le New Black


Quality of human relations

We believe that good business relations imply taking the time to know each other, and developing mutual trust. Le New Black dematerializes your business for you to spend less time filling up paper in the haste of fashion weeks, and more time enjoying a privileged moment while meeting customers in all corners of the world.

Quality of the product

Le New Black digitizes your sales relations and sales material for you to be able to focus on the essential part of your many business meetings in tradeshows or showrooms : touching the quality of the product.

Quality of the design

Le New Black has built up an extensive expertise of international fashion weeks over the years. Rooted in Paris, capital of international fashion, Le New Black is naturally immersed in a global and high-end history of fashion. Le New Black travels all around the world to source the best local designs and bring them to an exclusive global audience.

Quality of the environment

The B2B fashion industry generates a considerable amount of waste at every fashion week all around the globe. Air conditioning, paper catalogues and line sheets, collections shipping etc. Le New Black believes that it is necessary and possible to reduce this amount of waste by digitizing sales material and business to make them available 24/7.


Fashion weeks and commercial events multiply all around the world, in Paris, Milan, London, New York, but also in new fashion capitals. The fashion industry has never been more global and at the same time more difficult to reach as a whole. At the end of the 2000’, the traditional commercial B2B platforms and tools progressively reveal themselves insufficient to answer the needs of the actors of the industry and out of touch with our digitalized way of life. Following their enriching experience respectively in the fashion industry and in web development, Vidya Narine and Bernard Coulombel teamed up to launch Le New Black in 2009, an innovative solution for brands and retailers to do business together.



An exclusive global network.

Throughout the years, Le New Black has built an extensive expertise of international fashion weeks, guided by its natural instinct for cutting-edge designs, and an innovative approach.

Because fashion is all about selection and positioning, Le New Black answers the needs of brands, designers, sales agents, multi-label stores, departments stores and buying offices who seek to maintain a selective distribution with a creative understanding.

A Paris-based company.

Rooted in Paris, capital of international fashion, Le New Black is naturally immersed in a global and high-end history of fashion.


Vidya Narine

President - Founder

Graduated from Ecole du Louvre, Vidya Narine was named curator of the ANDAM Fashion Award collection for the Musée de Arts Décoratifs (Maison Martin Margiela, Christophe Lemaire, Bless, Felipe Oliveira Baptista, A.P.C, AMI Alexandre Mattiussi etc). She then worked as a consultant for the chain stores And A (Sazaby Group, Tokyo) with Agnès Chemetoff, and joined Surface to Air where she developed Rendez-Vous tradeshows until July 2009 (Acne, Richard Nicoll, Kitsuné, Opening Ceremony, etc.). Inspired by an extended and high-end knowledge of the international fashion industry, Vidya founded Le New Black in 2009 and leads the company since then.

Bernard Coulombel

CEO - Founder

Graduated from Rouen Business School, Bernard is a self-taught software programmer. He first joined Vivendi Universal Net as a business developer, and then run his own web agency Studio BCK, working in numerous projects grounded in fashion, travel and culture, before co-founding Le New Black.

Yassine Larouci

Sales manager Mens

Born and raised in Lyon, France Yassine has developed a strong passion for fashion and street style. With his experience in sales and marketing that he has gained from hype cities like Paris to California, he managed to build a strong approach to sales in the fashion industry. Having created his own fashion agency at a very young age; Yassine brings his never-ending energy to the Le New Black office every day.

Mara Lellouche

Sales manager Accessories

Mara has always been interested in fashion both in creative and business sides. A background that goes from fine arts to communication, press, marketing, and sales Mara brings a multidisciplinary presence to her working methods. After working for Premiere Classe trade show as a sales manager, she now applies her experience in wholesale business to Le New Black’s online platform.

Nadia Larochelle

Account manager

Born and raised in Montreal, Canada, Nadia followed a three years program at Esmod Paris in Fashion business, and a Bachelor in Innovation Management for Fashion Industries at Le Conservatoire National des Arts et Métiers de Paris. Her experiences at la Fédération Française de la Couture in the communication department, Monnier Frères at the buying department, and for the italian brandMarni shaped her knowledge of the industry and her refined taste.

Salome Papin

Account manager

Born and raised in Normandie France, Salome has moved to Paris to pursue her education and fulfill her passion for fashion. After receiving her bachelor’s degree in business at the European Business School, she proceeded with a master degree in Fashion Management and Luxury. Having both retail and wholesale experience at exclusive fashion houses like Prada and IRO, Salome managed to have a deep understanding of both ends of the fashion industry.

Erdem Onel

Content manager

Born and raised in Istanbul Turkey, Erdem studied sociology that helped him to understand the human relations and develop his writing skills. Graduating with his final thesis on fashion, he started to work for Shopi go, the first concept store in Istanbul as a Media and Communication Manager. He moved to Paris as he decided to have a more professional understanding in fashion and received his MBA degree in Luxury Brand Management at IFA Paris while interning at brands like Roksanda Ilincic and Dice Kayek before he became the Content Manager at Le New Black.

Mathieu Ferment

Lead developer

Graduated from Supélec engineering school, Mathieu had gained his master's degree in computing at Imperial College London. After he started his career as a PHP developer at My Little Paris, he continued working for start-ups as he finds the energy and the motivation of small scaled companies are irreplaceable.

Gildas Cauvin

Product owner

An everlasting passion for innovation and entrepreneurship has led Gildas to graduate from a master’s degree at Kedge Business School ESC. Combining his theoretical knowledge with an adventurous mind, he worked for several start-ups from India to Paris as a product owner before joining Le New Black Tech team.

Michael Demmerle

Backend developer

Michael has worked for communication agencies as a PHP developer. His indulgence for fast-paced environments, innovative visions and creative product led him to join Le New Black Tech Team.

Geoffroy Bernard

Mobile developer

With a dedication of always moving forward, Geoffroy has worked in countries from Australia to Spain with his business degree from INSEEC until he decided to change his career path by studying technical engineering at 42 where he specialized in the iOS systems. Now Geoffroy is taking the Le New Black experience on iOS to another level.