DEFEND PARIS

Presentation

The Brand DEFEND PARIS has been created in 2013 as a manifesto for the defence and protection of the humanist values and of our very togertherness. From the beginning, the brand decided to challenge and to question by using powerful images and meaninful symbols. Firing of an assault rifle landed left, in surrender, has established itself from the start as a significant image of renunciation of violence. War is not the answer, it is an imperative to live peacefully, to coexist is our salvation. Our communalities unite us all, our differences need to enrich our lives. This strong belief by...